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Absatzweg
Lieferantenmanagement
9
Supplier relationship management
9
Consumer behaviour
7
Relationship marketing
7
Beziehungsmarketing
6
Konsumentenverhalten
6
Customer satisfaction
5
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Kundenzufriedenheit
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Dwyer, F. Robert
2
Ansary, Adel I.
1
Palmatier, Robert W.
1
Sivadas, Eugene
1
Stern, Louis W.
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Welsh, M. Ann
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Journal of marketing research : JMR
1
Journal of retailing
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ECONIS (ZBW)
3
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1
Channel-member satisfaction : laboratory insights
Dwyer, F. Robert
- In:
Journal of retailing
56
(
1980
)
2
,
pp. 45-65
Persistent link: https://www.econbiz.de/10002108590
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2
Environmental relationships of the internal political economy of marketing channels
Dwyer, F. Robert
;
Welsh, M. Ann
- In:
Journal of marketing research : JMR
22
(
1985
)
4
,
pp. 397-414
Persistent link: https://www.econbiz.de/10002108594
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3
Marketing channel strategy : an omni-channel approach
Palmatier, Robert W.
;
Sivadas, Eugene
;
Stern, Louis W.
; …
-
2020
-
Ninth edition
Persistent link: https://www.econbiz.de/10012056833
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