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Absorption
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Pantano, Eleonora
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Advances in National Brand and Private Label Marketing : 11th International Conference, Oxford, UK, 2024
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ECONIS (ZBW)
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Building upon retailers' absorptive capacity to boost the innovation process during times of emergency
Pantano, Eleonora
;
Ziliani, Cristina
;
Slade, Emma L.
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 107-113)
.
2024
Persistent link: https://www.econbiz.de/10015077072
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