The fact that many citizens fail to vote is often cited to motivate others to vote. Psychological research on descriptive social norms suggests that emphasizing the opposite – that many do vote – would be a more effective message. In two get-out-the-vote field experiments, we find that...

A secret ballot is implemented to free voters to choose candidates without fear of economic or social repercussions, but the extent to which the secrecy achieves this goal depends on whether people believe their choices are kept secret, rather than whether they actually are. Findings from a...