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Assessing market performance : the current state of metrics
Ambler, Tim
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001751573
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Assessing marketing performance : dont't settle for a silver metric
Ambler, Tim
;
Roberts, John H.
- In:
Journal of marketing management : MM
24
(
2008
)
7/8
,
pp. 733-750
Persistent link: https://www.econbiz.de/10003768182
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