Page, Michael; Spira, Laura F. - In: Accounting, Auditing & Accountability Journal 22 (2009) January, pp. 146-160
Purpose – Why would a body seeking to represent its members as the prime advisers to business choose a domestic goddess for its main visual image? The paper aims to examine recent changes to the visual branding of a professional body by reference to its logo, and those of competing bodies, to...
