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~subject:"Activation"
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Activation
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ECONIS (ZBW)
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Comparative advertising for goods versus services : effects of different types of product attributes through consumer reactance and activation on consumer response
Bambauer-Sachse, Silke
;
Heinzle, Priska
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 82-90
Persistent link: https://www.econbiz.de/10011904328
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2
Comparative advertising : effects of concreteness and claim substantiation through reactance and activation on purchase intentions
Bambauer-Sachse, Silke
;
Heinzle, Priska
- In:
Journal of business research : JBR
84
(
2018
),
pp. 233-242
Persistent link: https://www.econbiz.de/10011802926
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