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~subject:"Adoption"
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Industrial marketing management : the international journal for industrial and high-tech firms
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Franchisees' adoption of omnichannel marketing
Chaney, Damien
;
Ghantous, Nabil
;
Chameroy, Fabienne
; …
- In:
Industrial marketing management : the international …
126
(
2025
),
pp. 18-29
Persistent link: https://www.econbiz.de/10015386516
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