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~subject:"Advertising"
~subject:"Consumer/Household Economics"
~subject:"Marketingtheorie"
~type_genre:"Book section"
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Marketing : an introd. text
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Advertising
Consumer/Household Economics
Marketingtheorie
Marketing
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Freiling, Jörg
6
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2
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Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
10
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
4
History of marketing thought ; Volume 3
3
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
3
Major theoretical debates and contemporary issues in marketing theory
3
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
3
(Partei-)Politik im Zeichen des Marketing : [...parteienwissenschaftliches Symposion des Instituts für Deutsches und Europäisches Parteienrecht und Parteienforschung ..., das am 18. und 19. April 2008 in Düsseldorf .. stattfand]
2
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
2
Interaktive Werbung : Marketingkommunikation auf dem Weg ins digitale Zeitalter
2
Kommunikationspolitik im 21. Jahrhundert
2
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
2
The development of critical perspectives in marketing
2
Wege des Marketing : Festschrift zum 60. Geburtstag von Erwin Dichtl
2
Advertising in a multimedia age
1
Anarchism, organization and management : critical perspectives for students
1
Artificial intelligence in marketing
1
Beliefs forming (in) market relationships
1
Big data marketing strategies for superior customer experience
1
Changing the course of marketing : alternative paradigms for widening marketing theory
1
Competitive intelligence 2.0 : organization, innovation and territory
1
Contemporary issues in marketing : principles and practice
1
Continuing to broaden the marketing concept : making the world a better place
1
Cross-border e-commerce marketing and management
1
Does marketing need reform? : fresh perspectives on the future
1
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
Economics, welfare policy and the history of economic thought : essays in honour of Arnold Heertje
1
Economies et sociétés ; 46,9
1
Handbook of contemporary marketing in China : theories and practices
1
Handbook of management under uncertainty
1
Handbook of qualitative research methods in marketing
1
Handbook of relationship marketing
1
Inside marketing : practices, ideologies, devices
1
Interdisciplinary management research XVI ; 2
1
International Management
1
International marketing ; Vol. 1
1
Kellogg on advertising & media : the Kellogg School of Management
1
Kultur und Management : eine Annäherung
1
Macromarketing - a global focus ; Vol. 1
1
Macromarketing - a global focus ; Vol. 4
1
Managing corporate responsibility and risk for synergising business practices to achieve organizational excellence
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ECONIS (ZBW)
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1
Marktorientierte Unternehmensführung im Umbruch : Entwicklungsperspektiven des
Marketing
in Wissenschaft und Praxis
Meffert, Heribert
- In:
Marktorientierte Unternehmensführung im Umbruch : …
,
(pp. 3-39)
.
1994
Persistent link: https://www.econbiz.de/10001287239
Saved in:
2
Bedeutung des Online-
Marketing
für die Kommunikationspolitik
Tiedtke, Daniela
- In:
Wettbewerbsvorteile durch Online-Marketing : die …
,
(pp. 76-106)
.
1998
Persistent link: https://www.econbiz.de/10001305037
Saved in:
3
Choice and choicelessness in the paradigm of
marketing
Dholakia, Nikhilesh
- In:
Changing the course of marketing : alternative …
,
(pp. 173-185)
.
1985
Persistent link: https://www.econbiz.de/10001307195
Saved in:
4
Dynamic
marketing
strategies in a two-member channel
Jørgensen, Steffen
- In:
Dynamic competitive analysis in marketing : proceedings …
,
(pp. 158-174)
.
1996
Persistent link: https://www.econbiz.de/10001319630
Saved in:
5
Marketing
: the paradigm shift
Gbadamosi, Ayantunji
- In:
Contemporary issues in marketing : principles and practice
,
(pp. 3-31)
.
2019
Persistent link: https://www.econbiz.de/10012134029
Saved in:
6
Marketing
film: audio-visuals for scientific
marketing
and medical training in psychiatry : the Sandoz example in the 1960s
Bonah, Christian
- In:
Development of scientific marketing in the twentieth …
,
(pp. 87-103)
.
2017
Persistent link: https://www.econbiz.de/10011620228
Saved in:
7
Images, visualization and the practices of scientific
marketing
in post-war France
Mazas, Anne-Sophie
- In:
Development of scientific marketing in the twentieth …
,
(pp. 105-127)
.
2017
Persistent link: https://www.econbiz.de/10011620229
Saved in:
8
Variation in drugs and women : standardization as a tool for scientific
marketing
of oral contraceptives in France and West Germany (1961-2006)
Malich, Lisa
- In:
Development of scientific marketing in the twentieth …
,
(pp. 145-165)
.
2017
Persistent link: https://www.econbiz.de/10011620232
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9
Marketing
loops : clinical research, consumption of antidepressants and the reorganization of promotion at Geigy in the 1960s and 1970s
Gaudillière, Jean-Paul
- In:
Development of scientific marketing in the twentieth …
,
(pp. 167-189)
.
2017
Persistent link: https://www.econbiz.de/10011620233
Saved in:
10
Thesen zur Entwicklung des Entrepreneurial Marketings in Wissenschaft und Praxis
Freiling, Jörg
;
Kollmann, Tobias
- In:
Entrepreneurial Marketing : Besonderheiten, Aufgaben …
,
(pp. 617-627)
.
2015
Persistent link: https://www.econbiz.de/10010531030
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