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~subject:"Advertising"
~subject:"Consumer/Household Economics"
~subject:"Sustainability"
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Marketing : an introd. text
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Sustainable marketing, branding, and reputation management : strategies for a greener future
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Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
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Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
3
Interaktive Werbung : Marketingkommunikation auf dem Weg ins digitale Zeitalter
2
Kommunikationspolitik im 21. Jahrhundert
2
Marketing and the common good : essays from Notre Dame on societal impact
2
Promoting organizational performance through 5G and agile marketing
2
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
2
Wege des Marketing : Festschrift zum 60. Geburtstag von Erwin Dichtl
2
Advertising in a multimedia age
1
Anarchism, organization and management : critical perspectives for students
1
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1
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1
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1
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Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
Entrepreneurship in the fourth sector : entrepreneurial ecosystems and sustainable business models
1
Ethics and morality in consumption : interdisciplinary perspectives
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Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
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Handbook of environmentally conscious manufacturing
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Kultur und Management : eine Annäherung
1
Management and marketing for improved retail competitiveness and performance
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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
1
Practical sustainability : from grounded theory to emerging strategies
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Reshaping capitalism in Weimar and Nazi Germany
1
Responsible people : the role of the individual in CSR, entrepreneurship and management education
1
Responsible, sustainable, and globally aware management in the fourth industrial revolution
1
Roadmap to E-Business : wie Unternehmen das Internet erfolgreich nutzen ; Festschrift zum 75. Geburtstag von Prof. Dr. Heinz Weinhold-Stünzi
1
Selling modernity : advertising in twentieth-century Germany
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ECONIS (ZBW)
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Bedeutung des Online-
Marketing
für die Kommunikationspolitik
Tiedtke, Daniela
- In:
Wettbewerbsvorteile durch Online-Marketing : die …
,
(pp. 76-106)
.
1998
Persistent link: https://www.econbiz.de/10001305037
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2
Dynamic
marketing
strategies in a two-member channel
Jørgensen, Steffen
- In:
Dynamic competitive analysis in marketing : proceedings …
,
(pp. 158-174)
.
1996
Persistent link: https://www.econbiz.de/10001319630
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3
The challenges of responsible
marketing
and consumption
Carrigan, Marylyn
;
Bosangit, Carmela
- In:
Ethics and morality in consumption : interdisciplinary …
,
(pp. 75-94)
.
2016
Persistent link: https://www.econbiz.de/10011472655
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4
Marketing
ethics, green and sustainable
marketing
Gbadamosi, Ayantunji
- In:
Contemporary issues in marketing : principles and practice
,
(pp. 185-218)
.
2019
Persistent link: https://www.econbiz.de/10012134045
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5
A practical approach for developing social consciousness and responsibility in
marketing
students
Boulocher-Passet, Véronique
;
Farache, Francisca
; …
- In:
Responsible people : the role of the individual in CSR, …
,
(pp. 155-172)
.
2019
Persistent link: https://www.econbiz.de/10012024091
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6
Marketing
film: audio-visuals for scientific
marketing
and medical training in psychiatry : the Sandoz example in the 1960s
Bonah, Christian
- In:
Development of scientific marketing in the twentieth …
,
(pp. 87-103)
.
2017
Persistent link: https://www.econbiz.de/10011620228
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7
Images, visualization and the practices of scientific
marketing
in post-war France
Mazas, Anne-Sophie
- In:
Development of scientific marketing in the twentieth …
,
(pp. 105-127)
.
2017
Persistent link: https://www.econbiz.de/10011620229
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8
Variation in drugs and women : standardization as a tool for scientific
marketing
of oral contraceptives in France and West Germany (1961-2006)
Malich, Lisa
- In:
Development of scientific marketing in the twentieth …
,
(pp. 145-165)
.
2017
Persistent link: https://www.econbiz.de/10011620232
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9
Marketing
loops : clinical research, consumption of antidepressants and the reorganization of promotion at Geigy in the 1960s and 1970s
Gaudillière, Jean-Paul
- In:
Development of scientific marketing in the twentieth …
,
(pp. 167-189)
.
2017
Persistent link: https://www.econbiz.de/10011620233
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10
Berücksichtigung der Nachhaltigkeit in der Entwicklung und Vermarktung von Konsumgütern
Petersen, Moritz
;
Kersten, Wolfgang
;
Brockhaus, Sebastian
- In:
Forschung für Nachhaltigkeit an deutschen Hochschulen
,
(pp. 331-347)
.
2016
Persistent link: https://www.econbiz.de/10011642568
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