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Bedeutung des Online-Marketing für die Kommunikationspolitik
Tiedtke, Daniela - In: Wettbewerbsvorteile durch Online-Marketing : die …, (pp. 76-106). 1998
Persistent link: https://www.econbiz.de/10001305037
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Dynamic marketing strategies in a two-member channel
Jørgensen, Steffen - In: Dynamic competitive analysis in marketing : proceedings …, (pp. 158-174). 1996
Persistent link: https://www.econbiz.de/10001319630
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Marketing film: audio-visuals for scientific marketing and medical training in psychiatry : the Sandoz example in the 1960s
Bonah, Christian - In: Development of scientific marketing in the twentieth …, (pp. 87-103). 2017
Persistent link: https://www.econbiz.de/10011620228
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Images, visualization and the practices of scientific marketing in post-war France
Mazas, Anne-Sophie - In: Development of scientific marketing in the twentieth …, (pp. 105-127). 2017
Persistent link: https://www.econbiz.de/10011620229
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Variation in drugs and women : standardization as a tool for scientific marketing of oral contraceptives in France and West Germany (1961-2006)
Malich, Lisa - In: Development of scientific marketing in the twentieth …, (pp. 145-165). 2017
Persistent link: https://www.econbiz.de/10011620232
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Marketing loops : clinical research, consumption of antidepressants and the reorganization of promotion at Geigy in the 1960s and 1970s
Gaudillière, Jean-Paul - In: Development of scientific marketing in the twentieth …, (pp. 167-189). 2017
Persistent link: https://www.econbiz.de/10011620233
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Marketing, advertising and persuasion
Earley, Amanda - In: Anarchism, organization and management : critical …, (pp. 199-211). 2020
Persistent link: https://www.econbiz.de/10012224103
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Marketing communications
Pelsmacker, Patrick de; Geuens, Maggie; Van den Bergh, Joeri - 2004 - 2nd ed
Persistent link: https://www.econbiz.de/10001810555
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Roadmap to E-Business : eine Methode für den erfolgreichen Umgang mit Technologien in der marktorientierten Unternehmensführung
Schögel, Marcus; Birkhofer, Ben; Jazbec, Mirko; … - In: Roadmap to E-Business : wie Unternehmen das Internet …, (pp. 16-67). 2002
Persistent link: https://www.econbiz.de/10001682799
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Integrierte Kommunikation und Relationship Marketing
Bruhn, Manfred - In: Integrierte Kommunikation in Theorie und Praxis : …, (pp. 3-20). 2000
Persistent link: https://www.econbiz.de/10001520944