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~subject:"Advertising"
~subject:"Customer satisfaction"
~subject:"Viral marketing"
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Advertising
Customer satisfaction
Viral marketing
Markenimage
10,767
Brand image
10,520
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6,880
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6,877
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6,419
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1,826
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962
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962
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959
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956
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876
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866
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858
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858
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719
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719
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642
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587
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586
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581
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581
Corporate reputation
484
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484
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467
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445
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Han, Heesup
9
Loureiro, Sandra Maria Correia
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Usman, Osly
7
Gierl, Heribert
6
Huber, Frank
6
Sreejesh, S.
6
Wong, IpKin Anthony
6
Augusto, Mário Gomes
5
Berger, Jonah
5
De Chernatony, Leslie
5
Gil Saura, Irene
5
Kim, Eunice
5
Melewar, T. C.
5
Romaniuk, Jenni
5
Wallace, Elaine
5
Assaker, Guy
4
Bilgihan, Anil
4
Chahal, Hardeep
4
Civelek, Mustafa Emre
4
Esmaeilpour, Majid
4
Foroudi, Pantea
4
Hwang, Jinsoo
4
Hyun, Sunghyup Sean
4
Japutra, Arnold
4
Khan, Imran
4
King, Ceridwyn
4
Liao, Shu-Hsien
4
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Paul, Justin
4
Rather, Raouf Ahmad
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Rosengren, Sara
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So, Kevin Kam Fung
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Vashisht, Devika
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Allan, David
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Arnhold, Ulrike
3
Arora, Nilesh
3
Aslam, Wajeeha
3
Bang Nguyen Viet
3
Bekk, Magdalena
3
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Ernst-Moritz-Arndt-Universität Greifswald
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Journal of business research : JBR
66
Journal of retailing and consumer services
44
The journal of product & brand management
40
The journal of brand management : an international journal
29
Journal of marketing communications
27
International journal of hospitality management
26
Journal of travel and tourism marketing
22
International journal of internet marketing and advertising : IJIMA
20
International journal of advertising : the quarterly review of marketing communications
19
Psychology & marketing
18
Asia Pacific journal of marketing and logistics
17
International journal of advertising : the review of marketing communications
17
Journal of hospitality marketing & management
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
European journal of marketing : EJM
13
Journal of advertising research
13
Journal of promotion management : JPM
13
Journal of promotion management : innovations in planning and applied research
12
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
International journal of contemporary hospitality management
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Cogent business & management
10
Journal of Islamic marketing
10
Journal of vacation marketing
10
Tourism management : research, policies, practice
10
Journal of advertising : official publication of the American Academy of Advertising
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Marketing intelligence & planning
9
International journal of consumer studies
8
Journal of strategic marketing
8
Journal of the Academy of Marketing Science
8
The journal of consumer marketing
8
International journal of technology marketing : IJTMkt
7
Journal of Asian finance, economics and business : JAFEB
7
Journal of destination marketing & management
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of international consumer marketing
7
Marketing letters : a journal of research in marketing
7
Services marketing quarterly
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ECONIS (ZBW)
1,410
USB Cologne (EcoSocSci)
3
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1
Kundenorientierung bei hochgradigen Innovationen : Konzeptualisierung, empirische Bestandsaufnahme und Erfolgsbetrachtung
Steinhoff, Fee
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515362
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2
Kundenorientierung bei hochgradigen Innovationen : Konzeptualisierung, empirische Bestandsaufnahme und Erfolgsbetrachtung
Steinhoff, Fee
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013429717
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3
The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
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4
The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131921
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5
Brand marketing : building winning brand strategies that deliver value and customer satisfaction
Weilbacher, William M.
-
1993
Persistent link: https://www.econbiz.de/10000324542
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6
How expansion advertising affects brand usage frequency : a programmatic evaluation
Wansink, Brian
;
Ray, Michael L.
-
1993
Persistent link: https://www.econbiz.de/10000883454
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7
The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
1997
Persistent link: https://www.econbiz.de/10000988122
Saved in:
8
Measuring the effectiveness of image and linkage advertising : the nitty-gitty of maxi-marketing
Woodside, Arch G.
-
1996
Persistent link: https://www.econbiz.de/10000553980
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9
Consumer brand loyalty in the Chilean wine industry
Bianchi, Constanza
- In:
Journal of food products marketing
21
(
2015
)
4
,
pp. 442-460
Persistent link: https://www.econbiz.de/10011432296
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10
Online service quality and brand equity : the mediational roles of perceived value and customer satisfaction
ELSamen, Amjad A. Abu
- In:
Journal of internet commerce
14
(
2015
)
4
,
pp. 509-530
Persistent link: https://www.econbiz.de/10011432521
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