Looks at the evidence from the Food Standards Agency (FSA) in the UK that marketing of junk foods is responsible for child obesity, and surveys the FSA website. Queries the soundness of the FSA’s claims to be authoritative in matters of food and healthy diet, focusing on the “comprehensive...

Advertising is a field that has attracted a great deal of academic attention. This handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the United Kingdom and the United States