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Quality signaling through advertising and brand extension in multiproduct firms
Catalão-Lopes, Margarida - 2000
Persistent link: https://www.econbiz.de/10001517322
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Signaling advertising by multiproduct firms
Pires, Cesaltina Pacheco; Catalão-Lopes, Margarida - In: International journal of game theory : official journal … 40 (2011) 2, pp. 403-425
Persistent link: https://www.econbiz.de/10009161498