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In this study, we consider the role of a publicly owned platform and programme quality in the free-to-air broadcasting industry. We compare the equilibrium levels of advertising under private and mixed duopoly competition, and show that the connection between programme quality and advertising...
Persistent link: https://www.econbiz.de/10010350364
Persistent link: https://www.econbiz.de/10009737465
Persistent link: https://www.econbiz.de/10010492942
In this study, we consider the role of a publicly owned platform and programme quality in the free-to-air broadcasting industry. We compare the equilibrium levels of advertising under private and mixed duopoly competition, and show that the connection between programme quality and advertising...
Persistent link: https://www.econbiz.de/10011650282
In this study, we consider the role of a publicly owned platform and programme quality in the free-to-air broadcasting industry. We compare the equilibrium levels of advertising under private and mixed duopoly competition, and show that the connection between programme quality and advertising...
Persistent link: https://www.econbiz.de/10010994584