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Nonparametric estimation of the effects of advertising : the case of Lydia Pinkham
Mariel, Petr; Orbe-Mandaluniz, Susan - In: The journal of business : B 78 (2005) 2, pp. 649-673
Persistent link: https://www.econbiz.de/10002926935
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A model of optimal advertising expenditures in a dynamic duopoly
Espinosa, María Paz; Mariel, Petr - In: Atlantic economic journal : AEJ 29 (2001) 2, pp. 135-161
Persistent link: https://www.econbiz.de/10001585105
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Advertising in a dynamic duopoly
Espinosa, María Paz - In: Politická ekonomie : teorie, modelování, aplikace 45 (1997) 2, pp. 239-254
Persistent link: https://www.econbiz.de/10001221711
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A model of advertising with application to the German automobile industry
Mariel, Petr; Sandonís, Joel - In: Applied economics 36 (2004) 1, pp. 83-92
Persistent link: https://www.econbiz.de/10001899108
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Sales-advertising relationship : an application of panel data from the German automobile industry
Mariel, Petr; López, Cristina; Fernández, Karmele - In: Prague economic papers : a bimonthly journal of … 15 (2006) 1, pp. 29-43
Persistent link: https://www.econbiz.de/10003320071