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Airline brand equity : do advertising and sales promotion matter? : an empirical evidence from UAE traveler's perspective
Mahadin, Bushra K.; ElSamen, Amjad A. Abu; El-Adly, … - In: International journal of organizational analysis 31 (2023) 6, pp. 2031-2058
Persistent link: https://www.econbiz.de/10014432118
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Impact of misleading/false advertisement to consumer behaviour
Nuseir, Mohammed T. - In: International journal of economics and business research 16 (2018) 4, pp. 453-465
Persistent link: https://www.econbiz.de/10011990734
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Is advertising on social media effective? : an empirical study on the growth of advertisements on the Big Four (Facebook, Twitter, Instagram, WhatsApp)
Nuseir, Mohammed T. - In: International journal of procurement management 13 (2020) 1, pp. 134-142
Persistent link: https://www.econbiz.de/10012178404
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Marketing communication in the digital age : exploring the cultural historical activity theory in examining Facebook's advertising platform
Nuseir, Mohammed T.; Al-Shawabkeh, Abdallah - In: International journal of electronic customer … 12 (2019) 2, pp. 97-107
Persistent link: https://www.econbiz.de/10012253369