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Advertising
Consumer behaviour
39
Konsumentenverhalten
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Advertising effects
34
Werbewirkung
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Werbung
28
Internet marketing
17
Online-Marketing
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Yoon, Hye Jin
19
Kim, Jooyoung
9
Ahn, Sun Joo
3
Huang, Yan
3
Kim, Jaemin
3
Choi, Hojoon
2
Kim, Hanyoung
2
Kumar, Piyush
2
Choi, Dongwon
1
Choi, Sung In
1
Choi, Yung Kyun
1
Edwards, Steven M.
1
Gulas, Charles S.
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Han, Jeong Yeob
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Jeon, Yongwoog
1
Joo, Eunsin
1
Kim, Bong-chul
1
Kim, Eunjin
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Kim, Kyongseok
1
Kim, Sung-Phil
1
Kim, Taeyeon
1
Kim, Yeo Jung
1
Kim, Yeuseung
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King, Karen Whitehill
1
Ko, Youngjee
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Kwon, Eun Sook
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La Ferle, Carrie
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Lee, Jongmin
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Lee, Kyu Hyung
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Lee, Seungji
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Lee, Yoon-Joo
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Reid, Leonard N.
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Ryoo, Yuhosua
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International journal of advertising : the review of marketing communications
6
International journal of advertising : the quarterly review of marketing communications
4
Journal of advertising
3
Journal of marketing communications
3
Journal of business research : JBR
2
Journal of current issues and research in advertising : JCIRA
2
Journal of promotion management : JPM
2
Journal of advertising research
1
Journal of consumer behaviour
1
Journal of nonprofit & public sector marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of social marketing : JSOCM
1
Kelley School of Business Research Paper
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ECONIS (ZBW)
28
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1
Understanding schema incongruity as process in advertising : review and future recommendations
Yoon, Hye Jin
- In:
Journal of marketing communications
19
(
2013
)
5
,
pp. 360-376
Persistent link: https://www.econbiz.de/10010227708
Saved in:
2
Emotional and cognitive responses to nonhumorous and humorous threat persuasion public service advertisements
Yoon, Hye Jin
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 52-69
Persistent link: https://www.econbiz.de/10011304689
Saved in:
3
Motivating savings behavior with public service advertisements : using social norms and benefit information to encourage savings
Yoon, Hye Jin
- In:
Journal of nonprofit & public sector marketing
29
(
2017
)
2
,
pp. 148-168
Persistent link: https://www.econbiz.de/10011743483
Saved in:
4
Using humour to increase effectiveness of shameful health issue advertising : testing the effects of health worry level
Yoon, Hye Jin
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 914-936
Persistent link: https://www.econbiz.de/10012492615
Saved in:
5
The future of advertising research in virtual, augmented, and extended realities
Ahn, Sun Joo
;
Kim, Jooyoung
;
Kim, Jaemin
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 162-170
Persistent link: https://www.econbiz.de/10014233940
Saved in:
6
Trends in the use of statistics in major advertising journals over four decades
Yoo, Kyunga
;
Joo, Eunsin
;
Choi, Hojoon
;
Reid, Leonard
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 549-572
Persistent link: https://www.econbiz.de/10011546665
Saved in:
7
Processing contradictory brand information from advertising and social media : an application of the multiple-motive heuristic-systematic model
Kim, Kyongseok
;
King, Karen Whitehill
;
Kim, Jooyoung
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 801-822
Persistent link: https://www.econbiz.de/10011976101
Saved in:
8
TV advertising engagement as a state of immersion and presence
Kim, Jooyoung
;
Ahn, Sun Joo
;
Kwon, Eun Sook
;
Reid, …
- In:
Journal of business research : JBR
76
(
2017
),
pp. 67-76
Persistent link: https://www.econbiz.de/10011712555
Saved in:
9
Linking blockchain technology and digital advertising: How blockchain technology can enhance digital advertising to be more effective, efficient, and trustworthy
Kim, Jooyoung
;
Lee, Kyu Hyung
;
Kim, Jaemin
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014299297
Saved in:
10
Advertising nativeness as a function of content and design congruence
Kim, Jooyoung
;
Choi, Dongwon
;
Kim, Hanyoung
- In:
International journal of advertising : the review of …
38
(
2019
)
6
,
pp. 845-866
Persistent link: https://www.econbiz.de/10012200333
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