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An alternative theory of the advertising communication process

Hansen, Flemming - 1983

Persistent link: https://www.econbiz.de/10002602658

Massekommunikation i Danmark : omfang, finansiering og brug

Hansen, Flemming - 1994

Persistent link: https://www.econbiz.de/10000907192

Recent developments in the measurement of advertising effectivenes : the third generation

Hansen, Flemming - 1995

Persistent link: https://www.econbiz.de/10000911448

Children's knowledge and interpretation of commercial advertising : intentions, truthfulness and viewing habits

Martensen, Anne; Hansen, Flemming - 2001

Persistent link: https://www.econbiz.de/10001589510

The nature of central and peripheral advertising information processing

Hansen, Lotte Yssing; Hansen, Flemming - 2001

Persistent link: https://www.econbiz.de/10001589516

Quantifying effects of banner advertising

Gabrielsen, Gorm; Hansen, Flemming - 2000

Persistent link: https://www.econbiz.de/10001564823

Book essay on Flemming Hansen and Sverre Riis Christensen (2007), Emotions, advertising and consumer choice

Trujillo, Carlos A. - In: Journal of business research : JBR 61 (2008) 9, pp. 982-985

Persistent link: https://www.econbiz.de/10003732092

Emotions, Advertising and Consumer Choice

Hansen, Flemming - 2014

Emotions, Advertising and Consumer Choice -- Table of Contents -- FOREWORD -- PART I - Emotions in Consumer Choice -- CHAPTER I: The Origin of Consumer Choice Theory -- 1. Marketing Theory -- 2. Early Consumer Behaviour Research -- 3. Consumer Behaviour as a Discipline -- 4. The Content of the...

Persistent link: https://www.econbiz.de/10012681554