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Historical impact of technological change on the US mass media advertising expenditure
Esteban-Bravo, Mercedes
;
Vidal-Sanz, Jose M.
;
Yildirim, …
- In:
Technological forecasting & social change : an …
100
(
2015
),
pp. 303-316
Persistent link: https://www.econbiz.de/10011571478
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2
Tracking fraudulent and low-quality display impressions
Callejo, Patricia
;
Cuevas, Ángel
;
Cuevas, Rubén
; …
- In:
Journal of advertising
49
(
2020
)
3
,
pp. 309-319
Persistent link: https://www.econbiz.de/10012260486
Saved in:
3
US advertising expenditure trends : long run effects and structural changes with new media introductions
Esteban-Bravo, Mercedes
;
Vidal-Sanz, José M.
; …
-
2012
Persistent link: https://www.econbiz.de/10009685222
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