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INDUSTRY STRATEGIC PLANNING AN...
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Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
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Informing generic advertising programs by investigating income and relative return heterogeneities in voluntary contributions mechanisms
Kassas, Bachir
;
Palma, Marco A.
;
Hall, Charles R.
- In:
Journal of agricultural and resource economics : JARE ; …
46
(
2021
)
2
,
pp. 171-188
Persistent link: https://www.econbiz.de/10012625598
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2
Measuring the effects of advertising on green industry sales : a generalized propensity score approach
Li, Yajuan
;
Palma, Marco A.
;
Hall, Charles R.
; …
- In:
Applied economics
51
(
2019
)
12
,
pp. 1303-1318
Persistent link: https://www.econbiz.de/10012196540
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