This paper investigates fresh meat consumption in Belgium during 1995-1998 through the specification of a three-equation almost ideal demand system (AIDS) incorporating a media index of TV coverage and advertising expenditures as explanatory variables. Estimated parameters and elasticity...

Consumer embarrassment is an important concern for marketers. Yet, little is knownabout embarrassment in passive situations like advertising viewing. The authors investigate when and why consumers experience embarrassment as a result of exposure to socially sensitive advertisements. The theory...