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Advertising
Consumer behaviour
27
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24
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31
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Stafford, Marla Royne
26
Royne Stafford, Marla
4
Carlson, Les
3
Fox, Alexa K.
3
Pounders, Kathrynn
3
Rifon, Nora J.
3
Albers‐Miller, Nancy D.
2
Coleman, Joshua T.
2
Deitz, George
2
Gilbert, Jonathan Ross
2
Myers, Susan D.
2
Oakley, Jared
2
Snyder, Wally
2
Willis, Erin
2
Alderson, Laura
1
Andéhn, Mikael
1
Cheng, Hong
1
Chu, Shu-Chuan
1
Deitz, George D.
1
Deng, Tao
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Faber, Ronald J.
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Huang, Jianping
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Kowalczyk, Christine M.
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Lee, Young Woo
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Lee, Younghwa
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Levy, Marian
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Martinez, Jennifer
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Myers, Susan W.
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Peasley, Michael C.
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Pounders, Kathrynn R.
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Rademaker, Claudia A.
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Sheinin, Daniel A.
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Journal of advertising research
4
International journal of advertising : the review of marketing communications
3
Journal of advertising
3
Journal of advertising : official publication of the American Academy of Advertising
3
Advertising, promotion, and new media
2
Journal of Consumer Marketing
2
Advertising theory
1
Green advertising and the reluctant consumer
1
International Journal of Pharmaceutical and Healthcare Marketing
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of consumer studies
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of Services Marketing
1
Journal of business strategy
1
Journal of current issues and research in advertising
1
Journal of current issues and research in advertising : JCIRA
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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ECONIS (ZBW)
27
Other ZBW resources
4
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1
Mobile promotional communication and machine persuasion : a new paradigm for source effects?
Stafford, Thomas F.
- In:
Advertising, promotion, and new media
,
(pp. 278-297)
.
2015
Persistent link: https://www.econbiz.de/10011708689
Saved in:
2
Connecting and communicating with the customer : advertising research for the hospitality industry
Stafford, Marla Royne
- In:
Journal of advertising
49
(
2020
)
5
,
pp. 505-507
Persistent link: https://www.econbiz.de/10012424303
Saved in:
3
Analyzing the effectiveness of pro-social advertising appeals : special issue preview
Stafford, Marla Royne
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 253-254
Persistent link: https://www.econbiz.de/10014375184
Saved in:
4
Programme-ad congruence : integrating advertising and entertainment
Myers, Susan D.
;
Stafford, Marla Royne
;
Deitz, George
- In:
International journal of advertising : the quarterly …
33
(
2014
)
1
,
pp. 61-90
Persistent link: https://www.econbiz.de/10010256886
Saved in:
5
The effectiveness of benefit type and price endings in green advertising
Stafford, Marla Royne
;
Martinez, Jennifer
;
Oakley, Jared
; …
- In:
Green advertising and the reluctant consumer
,
(pp. 77-94)
.
2014
Persistent link: https://www.econbiz.de/10010399381
Saved in:
6
Violence and advertising : effects and consequences
Rifon, Nora J.
;
Stafford, Marla Royne
;
Carlson, Les
- In:
Journal of advertising : official publication of the …
39
(
2010
)
4
,
pp. 9-10
Persistent link: https://www.econbiz.de/10008860340
Saved in:
7
Toward theories of advertising : where do we go from here?
Stafford, Marla Royne
- In:
Advertising theory
,
(pp. 541-545)
.
2012
Persistent link: https://www.econbiz.de/10009524018
Saved in:
8
Advertising and violence : concepts and perspectives
Rifon, Nora J.
(
contributor
); …
-
2015
Persistent link: https://www.econbiz.de/10010495060
Saved in:
9
Research and publishing in the Journal of Advertising : making theory relevant
Stafford, Marla Royne
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 269-273
Persistent link: https://www.econbiz.de/10011486909
Saved in:
10
EEG-based measures versus panel ratings : predicting social media-based behavioral response to Super Bowl ads
Deitz, George D.
;
Stafford, Marla Royne
;
Peasley, Michael C.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 217-227
Persistent link: https://www.econbiz.de/10011518177
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