Narrow search
Showing 1 - 6 of 6
Cover Image
Location-based advertising on mobile devices : a literature review and analysis
Bauer, Christine; Strauß, Christine - In: Management review quarterly : systematic literature … 66 (2016) 3, pp. 159-194
Persistent link: https://www.econbiz.de/10011618173
Cover Image
Advertising directed towards existing and new customers
Hartl, Richard F.; Kort, Peter M. - In: Optimal control and dynamic games : applications in …, (pp. 3-18). 2005
Persistent link: https://www.econbiz.de/10003107948
Cover Image
Autonomous and advertising-dependent 'word of mouth' under costly dynamic pricing
El Ouardighi, Fouad; Feichtinger, Gustav; Grass, Dieter; … - In: European journal of operational research : EJOR 251 (2016) 3, pp. 860-872
Persistent link: https://www.econbiz.de/10011449000
Cover Image
Interaction of pricing, advertising and experience quality : a dynamic analysis
Caulkins, Jonathan P.; Feichtinger, Gustav; Grass, Dieter; … - In: European journal of operational research : EJOR 256 (2017) 3, pp. 877-885
Persistent link: https://www.econbiz.de/10011639250
Cover Image
Modeling the impact of product quality on dynamic pricing and advertising policies
Chenavaz, Régis Y.; Feichtinger, Gustav; Hartl, Richard F. - In: European journal of operational research : EJOR 284 (2020) 3, pp. 990-1001
Persistent link: https://www.econbiz.de/10012238930
Cover Image
The digital economy and advertising diffusion models : Critical mass and the Stalling equilibrium
Feichtinger, Gustav; Grass, Dieter; Hartl, Richard F.; … - In: European journal of operational research : EJOR 318 (2024) 3, pp. 966-978
Persistent link: https://www.econbiz.de/10015048236