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Ad gist : ad communication in a single eye fixation
Pieters, Rik; Wedel, Michel - In: Marketing science 31 (2012) 1, pp. 59-73
Persistent link: https://www.econbiz.de/10009511628
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The role of market orientation in advertising spending during economic collapse : the case of Turkey in 2001
Özturan, Peren; Ozsomer, Aysegul; Pieters, Rik - In: Journal of marketing research : JMR 51 (2014) 2, pp. 139-152
Persistent link: https://www.econbiz.de/10010362221
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The buffer effect : the role of color when advertising exposures are brief and blurred
Wedel, Michel; Pieters, Rik - In: Marketing science 34 (2015) 1, pp. 134-143
Persistent link: https://www.econbiz.de/10010497612
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Analyst earning forecasts and advertising and R&D budgets : role of agency theoretic monitoring and bonding costs
Elsen, Millie; Pieters, Rik; Wedel, Michel - In: Journal of marketing research : JMR 53 (2016) 4, pp. 563-579
Persistent link: https://www.econbiz.de/10011537829
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Heads up : head movements during ad exposure respond to consumer goals and predict brand memory
Pieters, Rik; Wedel, Michel - In: Journal of business research : JBR 111 (2020), pp. 281-289
Persistent link: https://www.econbiz.de/10012237814