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Painting your point : the role of color in firms' strategic responses to product failures via advertising and marketing communications
Puzakova, Marina; Kwak, Hyokjin; Ramanathan, Suresh; … - In: Journal of advertising : official publication of the … 45 (2016) 4, pp. 365-376
Persistent link: https://www.econbiz.de/10011633824