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~subject:"Advertising"
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Advertising
Consumer behaviour
17
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11
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9
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9
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9
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Laczniak, Russell N.
10
Vijayalakshmi, Akshaya
3
Carlson, Les
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Dahlén, Micael
2
Lin, Meng-Hsien
2
Muehling, Darrel D.
2
Rosengren, Sara
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Bakir, Aysen
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Eisend, Martin
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Journal of advertising : official publication of the American Academy of Advertising
4
Journal of advertising
2
Advertising theory
1
International journal of advertising : the review of marketing communications
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing communications
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Journal of promotion management : JPM
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ECONIS (ZBW)
11
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1
The Journal of Advertising and the development of advertising theory : reflections and directions for future research
Laczniak, Russell N.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 429-433
Persistent link: https://www.econbiz.de/10011410233
Saved in:
2
A comparative content analysis of advertising practices to children
Bakir, Aysen
;
Palan, Kay M.
;
Kolbe, Richard H.
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
2
,
pp. 247-262
Persistent link: https://www.econbiz.de/10009770221
Saved in:
3
A theory of advertising to children
Laczniak, Russell N.
;
Carlson, Les
- In:
Advertising theory
,
(pp. 135-148)
.
2012
Persistent link: https://www.econbiz.de/10009524185
Saved in:
4
An investigation of consumers' responses to comparative "attack" ads
Vijayalakshmi, Akshaya
;
Muehling, Darrel D.
;
Laczniak, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 760-775
Persistent link: https://www.econbiz.de/10011433654
Saved in:
5
The effects of tolerance of negativity on consumers' responses to comparative attack advertising
Muehling, Darrel D.
;
Vijayalakshmi, Akshaya
;
Laczniak, …
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 703-719
Persistent link: https://www.econbiz.de/10011927582
Saved in:
6
Comment : advertising's domain and definition
Laczniak, Russell N.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 351-352
Persistent link: https://www.econbiz.de/10011591607
Saved in:
7
Reply to the comments on "If advertising won't die, what will it be? Toward a working definition of advertising"
Dahlén, Micael
;
Rosengren, Sara
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 359-363
Persistent link: https://www.econbiz.de/10011591612
Saved in:
8
The sniffing effect : olfactory sensitivity and olfactory imagery in advertising
Lin, Meng-Hsien
;
Cross, Samantha N. N.
;
Laczniak, Russell N.
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 97-111
Persistent link: https://www.econbiz.de/10011876089
Saved in:
9
Moving forward by looking back : resurrected advertising topics as an impetus for investigative endeavor
Laczniak, Russell N.
;
Carlson, Les
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 273-275
Persistent link: https://www.econbiz.de/10013362308
Saved in:
10
Evaluating adolescents' responses to internet ads : role of ad skepticism, internet literacy, and parental mediation
Vijayalakshmi, Akshaya
;
Lin, Meng-Hsien
;
Laczniak, …
- In:
Journal of advertising
49
(
2020
)
3
,
pp. 292-308
Persistent link: https://www.econbiz.de/10012260484
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