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What a difference 50 years makes! : editorial

Rodgers, Shelly - In: Journal of advertising 51 (2022) 1, pp. 1-3

Persistent link: https://www.econbiz.de/10013362226

Past, present, and future of the Journal of Advertising

Rodgers, Shelly - In: Journal of advertising 51 (2022) 2, pp. 133-135

Persistent link: https://www.econbiz.de/10013362263

Reflections on professionalism and human touch : a tribute : editorial

Rodgers, Shelly - In: Journal of advertising 51 (2022) 3, pp. 269-272

Persistent link: https://www.econbiz.de/10013362307

How to get published in the Journal of Advertising : tips from the inside : editorial

Rodgers, Shelly - In: Journal of advertising 50 (2021) 2, pp. 93-96

Persistent link: https://www.econbiz.de/10012584568

Themed issue introduction: promises and perils of artificial intelligence and advertising

Rodgers, Shelly - In: Journal of advertising 50 (2021) 1, pp. 1-10

Persistent link: https://www.econbiz.de/10012483678

Themed issue: promises and perils of artificial intelligence and advertising

Rodgers, Shelly (ed.) - 2021

Persistent link: https://www.econbiz.de/10012483717

Celebrating 50 years of the Journal of Advertising and beyond : prelude editorial

Rodgers, Shelly - In: Journal of advertising 51 (2022) 5, pp. 531-534

Persistent link: https://www.econbiz.de/10013417518

PVRS and advertising exposure: a video ethnographic study

Pearson, Sarah; Barwise, Patrick - In: Qualitative Market Research: An International Journal 11 (2008) 4, pp. 386-399

Purpose – The purpose of this paper is to understand the use of the personal video recorder (PVR) in the home and the impact on TV advertising exposure. Design/methodology/approach – A video ethnographic study of 22 participants in eight homes with PVRs. Findings – Use of the PVR differed...

Persistent link: https://www.econbiz.de/10014987200

Advertising theory

Rodgers, Shelly (ed.); Thorson, Esther (contributor) - 2012

Perspectives on advertising and advertising theory -- What does "theories of advertising" mean? / by Esther Thorson and Shelly Rodgers -- Coloring outside the lines : suggestions for making advertising theory more meaningful / by Ronald J. Faber, Brittany R. L. Duff, and Xiaoli Nan -- Agency...

Persistent link: https://www.econbiz.de/10009522965

What does "theories of advertising" mean?

Thorson, Esther; Rodgers, Shelly - In: Advertising theory, (pp. 3-17). 2012

Persistent link: https://www.econbiz.de/10009526925