//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Towards a practical engineerin...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
Theorie
29
Theory
29
Werbung
19
Consumer behaviour
16
Konsumentenverhalten
16
USA
16
United States
15
Marketing
13
Advertising effects
12
Discrete choice
12
Diskrete Entscheidung
12
Werbewirkung
12
Großbritannien
11
Estimation theory
10
Schätztheorie
10
Marketing management
9
Strategisches Management
9
Marketingmanagement
8
United Kingdom
8
Bibliometrics
7
Bibliometrie
7
Brand management
7
Financial market
7
Finanzmarkt
7
International marketing
7
Markenführung
7
Nonprofit organization
7
Nonprofit-Organisation
7
Welt
7
World
7
Zeitreihenanalyse
7
Beziehungsmarketing
6
Dynamische Wirtschaftstheorie
6
Economic dynamics
6
Household
6
Nichtparametrisches Verfahren
6
Nonparametric statistics
6
Nonprofit marketing
6
Nonprofit-Marketing
6
more ...
less ...
Online availability
All
Undetermined
16
Type of publication
All
Article
19
Type of publication (narrower categories)
All
Article in journal
19
Aufsatz in Zeitschrift
19
Language
All
English
19
Author
All
Ford, John B.
18
Merchant, Altaf
5
Jain, Varsha
3
Berry, Christopher
2
Burton, Scot
2
Kees, Jeremy
2
LaTour, Michael S.
2
Sheehan, Kim Bartel
2
Bezbaruah, Subhalakshmi
1
Campbell, Colin L.
1
Clarke, Irvine
1
Dianoux, Christian
1
Ford, John
1
Gupta, Damini Goyal
1
Herrmann, Jean-Luc
1
Koorank Beheshti, Mohammadali
1
LaTour, Kathryn A.
1
Luong, Vinh
1
Mueller, Barbara
1
Mueller, Sophia
1
Mukherji, Prokriti
1
Roy, Subhadip
1
Wadhwani, Ketan
1
West, Douglas C.
1
more ...
less ...
Published in...
All
Journal of advertising research
9
Journal of business research : JBR
4
Journal of advertising : official publication of the American Academy of Advertising
3
American business review
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Source
All
ECONIS (ZBW)
19
Showing
1
-
10
of
19
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A prescriptive essay concerning sex role portrayals in international advertising contexts
Ford, John B.
;
LaTour, Michael S.
;
Clarke, Irvine
- In:
American business review
22
(
2004
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10001968954
Saved in:
2
Forty years of cross-cultural advertising research in the International Journal of Advertising : a bibliometric analysis
Ford, John B.
;
Mueller, Barbara
;
Mueller, Sophia
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 119-127
Persistent link: https://www.econbiz.de/10014233931
Saved in:
3
AI advertising : an overview and guidelines
Ford, John
;
Jain, Varsha
;
Wadhwani, Ketan
;
Gupta, …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014380340
Saved in:
4
Methodological approaches to cross-cultural/national research in advertising : a review of scholarship published between 1995 and 2022
Ford, John B.
;
West, Douglas C.
;
Koorank Beheshti, …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014383081
Saved in:
5
New investigations into creativity, data sharing, and influencers : high-impact themes and contributors propel advertising scholarship forward
Ford, John B.
- In:
Journal of advertising research
62
(
2022
)
2
,
pp. 103-104
Persistent link: https://www.econbiz.de/10013325462
Saved in:
6
How strong is the pull of the past? : measuring personal nostalgia evoked by advertising
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 150-165
Persistent link: https://www.econbiz.de/10009778472
Saved in:
7
A ten-year retrospective of advertising research productivity, 1997 - 2006
Ford, John B.
;
Merchant, Altaf
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 69-94
Persistent link: https://www.econbiz.de/10003766365
Saved in:
8
Amazon's Mechanical Turk : a comment
Ford, John B.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 156-158
Persistent link: https://www.econbiz.de/10011686524
Saved in:
9
Reply to "Amazon's Mechanical Turk : a comment"
Kees, Jeremy
;
Berry, Christopher
;
Burton, Scot
; …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 159-162
Persistent link: https://www.econbiz.de/10011686525
Saved in:
10
Development and validation of an emic scale to measure ad-evoked nostalgia in France
Merchant, Altaf
;
Ford, John B.
;
Dianoux, Christian
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 706-729
Persistent link: https://www.econbiz.de/10011585286
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->