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Consumer deliberation and quality signaling
Guo, Liang; Wu, Yue - In: Quantitative marketing and economics : QME 14 (2016) 3, pp. 233-269
Persistent link: https://www.econbiz.de/10011606144
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Regulating deceptive advertising : false claims and skeptical consumers
Wu, Yue; Geylani, Tansev - In: Marketing science 39 (2020) 4, pp. 788-806
Persistent link: https://www.econbiz.de/10012294607
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Regulating native advertising
Wu, Yue; Gal-Or, Esther; Geylani, Tansev - In: Management science : journal of the Institute for … 68 (2022) 11, pp. 8045-8061
Persistent link: https://www.econbiz.de/10014279622
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The welfare impact of targeted advertising technologies
Marotta, Veronica; Wu, Yue; Zhang, Kaifu; Acquisti, … - In: Information systems research : ISR 33 (2022) 1, pp. 131-151
Persistent link: https://www.econbiz.de/10013188312