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Persuasive charity appeals for less and more controllable health causes : the roles of implicit mindsets and benefit frames
Hsieh, Meng-Hua; Yucel-Aybat, Ozge - In: Journal of advertising : official publication of the … 47 (2018) 2, pp. 112-126
Persistent link: https://www.econbiz.de/10011876095
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Age-related differences in responses to affective vs. rational ads for hedonic vs. utilitarian products
Drolet, Aimee; Williams, Patti; Lau-Gesk, Loraine - In: Marketing Letters 18 (2007) 4, pp. 211-221
Persistent link: https://www.econbiz.de/10005716557
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Emotional persuasion : when the valence versus resource demands of emotions influence consumers' attitudes
Lau-Gesk, Loraine; Meyers-Levy, Joan - In: Journal of consumer research : JCR ; an … 36 (2009/10) 4, pp. 585-599
Persistent link: https://www.econbiz.de/10003919307