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6
Soloveichik, Rachel
6
Yedid-Levi, Yaniv
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Boenigk, Michael
5
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5
Ščeulovs, Deniss
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4
Grier, Sonya A.
4
Hackley, Chris
4
Johnson, Justin P.
4
Myatt, David P.
4
Rapp, Stan
4
Wang, Jing
4
Adeola, Ogechi
3
Baack, Donald
3
Baker, Michael John
3
Belz, Frank
3
Berger, Arthur Asa
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Bessen, James
3
Botzenhardt, Florian
3
Brown, Stephen
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Campbell, Colin L.
3
Clow, Kenneth E.
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Cong, Lin William
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Ferdinand, Hans-Michael
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Fill, Chris
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Garner, Corby
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Gillis, Tamara L.
3
Hawkins, Richard A.
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Jefkins, Frank
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Kaiser, Harry M.
3
Leeflang, Peter
3
Li, Siguang
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6
Springer Fachmedien Wiesbaden
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
Agricultural and Applied Economics Association - AAEA
3
International Association of Business Communicators
3
Charles H. Dyson School of Applied Economics and Management, Cornell University
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
National Bureau of Economic Research
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Technische Universität Braunschweig
2
Tilburg University, School of Economics and Management
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Université Paris-Dauphine (Paris IX)
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
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Advertising Research Foundation
1
Agricultural and Food Policy Center (AFPC), Department of Agricultural Economics
1
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Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
1
C.E.P.R. Discussion Papers
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Department of Economics, Oxford University
1
Deutscher Marketing-Tag <34, 2006, Düsseldorf>
1
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Dipartimento di Matematica Applicata, Università Ca' Foscari Venezia
1
Duncker & Humblot
1
Economist Conference Unit <London>
1
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
1
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
1
Friedrich-Alexander-Universität Erlangen-Nürnberg / Institut für Freie Berufe
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft Werbeagenturen
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Haufe-Lexware GmbH & Co. KG
1
Henley Business School, University of Reading
1
ICORIA <Veranstaltung> <20., 2022, Prag>
1
IGI Global
1
Institute of Practitioners in Advertising <London>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Internationale Handelstagung <1987, Rüschlikon>
1
J. L. Kellogg Graduate School of Management
1
Kongress der Deutschen Marktforschung <25, 1990, Bonn>
1
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Published in...
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European Journal of Marketing
30
Journal of historical research in marketing
25
Young Consumers
18
Journal of Consumer Marketing
11
SpringerLink / Bücher
10
Journal of Islamic marketing : JIMA
8
Journal of business research : JBR
8
International journal of internet marketing and advertising : IJIMA
7
Journal of marketing management : MM
7
Journal of promotion management : innovations in planning and applied research
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
European journal of marketing : EJM
6
Marketing Intelligence & Planning
6
Springer eBook Collection
6
Strategic Direction
6
Journal of advertising research
5
Marketing theory
5
Basler Schriften zum Marketing
4
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
4
International journal of advertising : the review of marketing communications
4
Journal of Product & Brand Management
4
Journal of public policy & marketing
4
Business horizons
3
European journal of operational research : EJOR
3
Health marketing quarterly
3
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
3
International journal of consumer studies
3
International journal of islamic marketing and branding
3
International journal of technology marketing : IJTMkt
3
Journal of Historical Research in Marketing
3
Journal of Services Marketing
3
Journal of customer behaviour
3
Journal of global marketing
3
Journal of marketing research : JMR
3
Journal of retailing and consumer services
3
Know-how to use
3
Lehrbuch
3
Research
3
Asia Pacific journal of marketing and logistics
2
BEA working papers
2
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Source
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ECONIS (ZBW)
657
Other ZBW resources
106
USB Cologne (EcoSocSci)
61
RePEc
27
BASE
11
EconStor
2
USB Cologne (business full texts)
1
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1
Getting the focus right : New Zealand baby boomers and advertisements for glasses
FitzPatrick, Mary
;
King, Chloe
;
Davey, Janet
- In:
Health marketing quarterly
30
(
2013
)
3
,
pp. 281-297
Persistent link: https://www.econbiz.de/10010196469
Saved in:
2
Modelling the effects of promotion expenditures on sales of pharmaceuticals
Wieringa, Jaap E.
;
Leeflang, Peter
- In:
Applied economics
45
(
2013
)
22/24
,
pp. 3389-3399
Persistent link: https://www.econbiz.de/10010345405
Saved in:
3
Myriam's "adverteasing" : on the performative power of
marketing
promises
Cochoy, Franck
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 123-140
Persistent link: https://www.econbiz.de/10010511378
Saved in:
4
Competing for attention in social communication markets
Iyer, Ganesh
;
Katona, Zsolt
- In:
Management science : journal of the Institute for …
62
(
2016
)
8
,
pp. 2304-2320
Persistent link: https://www.econbiz.de/10011539518
Saved in:
5
Behavior-based advertising
Shen, Qiaowei
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
64
(
2018
)
5
,
pp. 2047-2064
Persistent link: https://www.econbiz.de/10011873951
Saved in:
6
Boris Artzbasheff and the art of anthropomorphic
marketing
in early American consumer culture
Patsiaouras, Georgios
;
Fitchett, James
;
Saren, Michael
- In:
Journal of marketing management : MM
30
(
2014
)
1/2
,
pp. 117-137
Persistent link: https://www.econbiz.de/10010338662
Saved in:
7
Marketing
via smart speakers : what should Alexa say?
Smith, Katherine Taken
- In:
Journal of strategic marketing
28
(
2020
)
4
,
pp. 350-365
Persistent link: https://www.econbiz.de/10012313906
Saved in:
8
Millennial and generation Z digital
marketing
communication and advertising effectiveness : a qualitative exploration
Munsch, Alison
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
1
,
pp. 10-29
Persistent link: https://www.econbiz.de/10012423197
Saved in:
9
Advertising to Muslim consumers : a holistic view from the Islamic perspective
Razzaque, Mohammed Abdur
- In:
International journal of Islamic marketing and branding
5
(
2020
)
3
,
pp. 228-245
Persistent link: https://www.econbiz.de/10012512808
Saved in:
10
Innovations in communication and advertising : a perspective from small firms in southern Brazil
Rodrigues, Leonel Cezar
;
Riscarolli, Valéria
;
Zucco, …
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 325-339
Persistent link: https://www.econbiz.de/10012139699
Saved in:
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