Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
An empirical study on the impa...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
Consumer behaviour
40
Konsumentenverhalten
38
Beziehungsmarketing
15
Relationship marketing
15
Einzelhandel
12
Retail trade
12
Bibliometrics
10
Bibliometrie
10
Marketing
10
Emotion
9
Theorie
9
Theory
9
Customer satisfaction
8
Kundenzufriedenheit
7
Brand image
6
Brand management
6
Markenführung
6
Markenimage
6
Marktforschung
6
Online retailing
6
Online-Handel
6
Selling
6
Verkauf
6
Advertising effects
5
Dienstleistungsqualität
5
Experiment
5
Market research
5
Service quality
5
USA
5
United States
5
Werbewirkung
5
Wines
5
China
4
Dienstleistungsmarketing
4
E-commerce
4
Electronic Commerce
4
Marketing management
4
Marketing theory
4
Marketingmanagement
4
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Teng, Lefa
2
Zhao, Guangzhi
2
Babin, Barry J.
1
Chai, Junwu
1
Day, Steven James
1
Dhamotharan, Lalitha
1
Fu, Hongyu
1
Hair, Joseph F.
1
Ignatius, Joshua
1
Krey, Nina
1
Li, Feng
1
Liu, Lu
1
Qian, Zhifeng
1
Shen, Lulu
1
Wang, Jiajing
1
Wu, Yuanyuan
1
more ...
less ...
Published in...
All
European journal of operational research : EJOR
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Positive versus negative messaging in discouraging drunken driving : matching behavior consequences with target groups
Teng, Lefa
;
Zhao, Guangzhi
;
Wu, Yuanyuan
;
Fu, Hongyu
; …
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 185-195
Persistent link: https://www.econbiz.de/10012109424
Saved in:
2
Increasing the persuasiveness of anti-drunk driving appeals : the effect of negative and positive message framing
Teng, Lefa
;
Zhao, Guangzhi
;
Li, Feng
;
Liu, Lu
;
Shen, Lulu
- In:
Journal of business research : JBR
103
(
2019
),
pp. 240-249
Persistent link: https://www.econbiz.de/10012104215
Saved in:
3
Digital advertising spillover, online-exclusive product launches, and manufacturer-remanufacturer competition
Qian, Zhifeng
;
Day, Steven James
;
Ignatius, Joshua
; …
- In:
European journal of operational research : EJOR
313
(
2024
)
2
,
pp. 565-586
Persistent link: https://www.econbiz.de/10014456614
Saved in:
4
Covariance-based structural equation modeling in the Journal of advertising : review and recommendations
Hair, Joseph F.
;
Babin, Barry J.
;
Krey, Nina
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 163-177
Persistent link: https://www.econbiz.de/10011686516
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
