Pomering, Alan; Johnson, Lester W.; Noble, Gary - In: Corporate Communications: An International Journal 18 (2013) 2, pp. 249-263
Purpose – The purpose of this paper is to examine how social topic information (STI) and corporate social responsibility commitment (CSRC) substantiate the firm's CSR claims and promote message persuasion. Design/methodology/approach – A 2×2 between‐subjects experimental design was used...
