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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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The curious case of behavioral backlash : why brands produce priming effects and slogans produce reverse priming effects
Laran, Juliano
;
Dalton, Amy N.
;
Andrade, Eduardo B.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
6
,
pp. 999-1014
Persistent link: https://www.econbiz.de/10009006652
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Millennial-style learning : search intensity, decision making, and information sharing
Carlin, Bruce Ian
;
Jiang, Li
;
Spiller, Stephen A.
- In:
Management science : journal of the Institute for …
64
(
2018
)
7
,
pp. 3313-3330
Persistent link: https://www.econbiz.de/10011899776
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