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International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
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Special issue: gender issue in advertising
Zotos, Yorgos C.
(
ed.
);
Grau, Stacy Landreth
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011618323
Saved in:
2
Editorial: gender stereotypes in advertising : exploring new directions
Zotos, Yorgos C.
;
Grau, Stacy Landreth
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 759-760
Persistent link: https://www.econbiz.de/10011618338
Saved in:
3
Gender stereotypes in advertising : a review of current research
Grau, Stacy Landreth
;
Zotos, Yorgos C.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 761-770
Persistent link: https://www.econbiz.de/10011618355
Saved in:
4
Current research on gender issues in advertising
Zotos, Yorgos C.
(
ed.
);
Grau, Stacy Landreth
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011780067
Saved in:
5
Α path to our heart : visual metaphors and “white” space in advertising aesthetic pleasure
Margariti, Kostoula
;
Hatzithomas, Leonidas
;
Boutsouki, …
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 731-770
Persistent link: https://www.econbiz.de/10013209399
Saved in:
6
Display advertising : the role of context and advertising appeals from a resistance perspective
Tsiotsou, Rodoula H.
;
Hatzithomas, Leonidas
;
Wetzels, Martin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 198-219
Persistent link: https://www.econbiz.de/10014521177
Saved in:
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