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Common "wisdom" put to the test : "bad news is good news" and "sex sells"
Berger, Jonah; Sorensen, Alan T.; Rasmussen, Scott J.; … - In: GfK marketing intelligence review : Marketingforschung … 3 (2011) 1, pp. 48-57
Persistent link: https://www.econbiz.de/10009007730
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Sex in advertising : gender differences and the role of relationship commitment
Dahl, Darren W.; Sengupta, Jaideep; Vohs, Kathleen D. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 2, pp. 215-231
Persistent link: https://www.econbiz.de/10003880182
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Making warnings about misleading advertising and product recalls more effective : an implicit attitude perspective
Trendel, Olivier; Mazodier, Marc; Vohs, Kathleen D. - In: Journal of marketing research : JMR 55 (2018) 2, pp. 265-276
Persistent link: https://www.econbiz.de/10011845010
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Does exposure to dogs (cows) increase the preference for Puma (the color white)? : not always
Gill, Tripat; El Gamal, Monica - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 125-126
Persistent link: https://www.econbiz.de/10010370690
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Dogs on the street, Pumas on your feet : how cues in the environment influence product evaluation and choice
Berger, Jonah; Fitzsimons, Gráinne - In: Journal of marketing research : JMR 45 (2008) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10003696846
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Valuable virality
Akpinar, Ezgi; Berger, Jonah - In: Journal of marketing research : JMR 54 (2017) 2, pp. 318-330
Persistent link: https://www.econbiz.de/10011697382
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Why do some advertisements get shared more than others? : quantifying facial expressions to gain new insights
McDuff, Daniel; Berger, Jonah - In: Journal of advertising research 60 (2020) 4, pp. 370-380
Persistent link: https://www.econbiz.de/10012495751
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Hearing Voices : The Impact of Announcer Speech Characteristics on Consumer Response to Broadcast Advertising
Chattopadhyay, Amitava; Dahl, Darren W.; Ritchie, Robin; … - 2003
Virtually every broadcast ad uses the voice of an announcer but, due to lack of guidance from the marketing literature, managers must rely on gut feel when choosing a voice. Drawing on research from psycholinguistics we identify three important voice characteristics, syllable speed, interphrase...
Persistent link: https://www.econbiz.de/10014105748
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Hearing Voices : The Impact of Announcer Speech Characteristics on Consumer Response to Broadcast Advertising
Chattopadhyay, Amitava; Dahl, Darren W.; Ritchie, Robin; … - 2003
Virtually every broadcast ad uses the voice of an announcer but, due to lack of guidance from the marketing literature, managers must rely on gut feel when choosing a voice. Drawing on research from psycholinguistics we identify three important voice characteristics, syllable speed, interphrase...
Persistent link: https://www.econbiz.de/10014105750