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Marketing (as) rhetoric : paradigms, provocations, and perspectives
Brown, Stephen; Hackley, Chris; Hunt, Shelby D.; Marsh, … - In: Journal of marketing management : MM 34 (2018) 15/16, pp. 1336-1378
Persistent link: https://www.econbiz.de/10011988070
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The Negro marketing dilemma : dominant marketing discourses in the US from the 1950s to the 1970s
Ibrahim, Yasmin - In: Journal of historical research in marketing 8 (2016) 4, pp. 545-563
Persistent link: https://www.econbiz.de/10011643960
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A cybernetic communication model for advertising
Miles, Chris - In: Marketing theory 7 (2007) 4, pp. 307-334
Persistent link: https://www.econbiz.de/10003628285
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Control and the rhetoric of interactivity in contemporary advertising theory and practice
Miles, Chris - In: Explorations in critical studies of advertising, (pp. 110-123). 2017
Persistent link: https://www.econbiz.de/10011594967
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Persuasion, marketing communication, and the metaphor of magic
Miles, Chris - In: European journal of marketing : EJM 47 (2013) 11/12, pp. 2002-2019
Persistent link: https://www.econbiz.de/10010205943
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Ericksonian therapy as a grounding for a theory of persuasive marketing dialouge
Miles, Chris - In: Marketing theory 15 (2015) 1, pp. 94-111
Persistent link: https://www.econbiz.de/10011494438