Similar Search Results

Cultural values in financial services advertising : a cross-cultural study of magazine ads in the USA and Korea

Song, Young-A.; Ahn, Hongmin; Sung, Yongjun - In: The journal of services marketing 28 (2014) 5, pp. 349-360

Persistent link: https://www.econbiz.de/10010419915

Non-student consumer attitudes towards product placement : implications for public policy and advertisers

Sung, Yongjun; De Gregorio, Federico; Jung, Jong-hyuok - In: International journal of advertising : the quarterly … 28 (2009) 2, pp. 257-185

Persistent link: https://www.econbiz.de/10003853191

"Where I come from" determines, "how I construe my future" : the fit effect of culture, temporal distance, and construal level

Kim, Dong Hoo; Sung, Yongjun; Drumwright, Minette E. - In: International journal of advertising : the quarterly … 37 (2018) 2, pp. 270-288

Persistent link: https://www.econbiz.de/10011859323

Interpret me! : the interplay between visual metaphors and verbal messages in advertising

Ryoo, Yuhosua; Jeon, Yongwoog; Sung, Yongjun - In: International journal of advertising : the review of … 40 (2021) 5, pp. 760-782

Persistent link: https://www.econbiz.de/10012623885

I hope to protect myself from the threat : the impact of self-threat on prevention-versus promotion-focused hope

Choi, Tae Rang; Choi, Jung Hwa; Sung, Yongjun - In: Journal of business research : JBR 99 (2019), pp. 481-489

Persistent link: https://www.econbiz.de/10012023697

Cultural values in financial services advertising: a cross-cultural study of magazine ads in the USA and Korea

Song, Young-A.; Ahn, Hongmin; Sung, Yongjun - In: Journal of Services Marketing 28 (2014) 5, pp. 349-360

Purpose – This paper aims to examine whether culture impacts the execution of financial services advertising (FSA). Specifically, this study investigates how cultural values are reflected in FSA by comparing magazine ads in the USA and Korea. Design/methodology/approach – This study analyzed...

Persistent link: https://www.econbiz.de/10014906482