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The effects of green consumer empowerment in advertising on corporate evaluations and purchase intention : the case of organic food
Yang, Xisi
;
Weber, Anja
;
Grimm, Anna-Katharina
- In:
Review of managerial science : RMS
16
(
2022
)
6
,
pp. 1877-1909
Persistent link: https://www.econbiz.de/10013457793
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