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Keyword search advertising and limited budgets

Shin, Woochoel - In: Marketing science 34 (2015) 6, pp. 882-896

Persistent link: https://www.econbiz.de/10011410015

Differential effects of keyword selection in search engine advertising on direct and indirect sales

Lu, Xianghua; Zhao, Xia - In: Journal of management information systems : JMIS 30 (2013/14) 4, pp. 299-325

Persistent link: https://www.econbiz.de/10010378600

Exclusive Display in Sponsored Search Advertising

Jerath, Kinshuk - 2015

As sponsored search becomes increasingly important as an advertising medium for firms, search engines are exploring … more advanced bidding and ranking mechanisms to increase their revenue from auctions for sponsored search advertising. For …

Persistent link: https://www.econbiz.de/10013038015

Multiple keywords management in sponsored search advertising with interrelated consumer clicks

Jang, Sungha; Kim, Alex Jiyoung; Yoon, Jiho - In: Journal of business research : JBR 140 (2022), pp. 459-470

Persistent link: https://www.econbiz.de/10013040713

Designing an online retail marketplace : leveraging information from sponsored advertising

Long, Fei; Jerath, Kinshuk; Sárváry, Miklós - In: Marketing science 41 (2022) 1, pp. 115-138

Persistent link: https://www.econbiz.de/10012820501

Keyword search advertising and first-page bid estimates : a strategic analysis

Amaldoss, Wilfred; Desai, Preyas S.; Shin, Woochoel - In: Management science : journal of the Institute for … 61 (2015) 3, pp. 507-519

Persistent link: https://www.econbiz.de/10010505845

Co-evolution-based mechanism design for sponsored search advertising

Yuan, Yong; Zeng, Daniel - In: Electronic commerce research and applications 11 (2012) 1/6, pp. 537-547

Persistent link: https://www.econbiz.de/10009730152

A novel approach for bidding on keywords in newly set-up search advertising campaigns

Nabout, Nadia Abou - In: European journal of marketing : EJM 49 (2015) 5/6, pp. 668-691

Persistent link: https://www.econbiz.de/10011296914

Exclusive placement in online advertising

Sayedi, Amin; Jerath, Kinshuk; Baghaie, Marjan - In: Marketing science 37 (2018) 6, pp. 970-986

Persistent link: https://www.econbiz.de/10011966235

Auctions for online ad space among advertisers sensitive to both views and clicks

Maillé, Patrick; Tuffin, Bruno - In: Electronic commerce research 18 (2018) 3, pp. 485-506

Persistent link: https://www.econbiz.de/10011901669