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Exploring the influence of television sport on consumers' attitudes towards programme-embedded advertising using motivational responses generated by the game

Ahn, Dohyun; Cheong, Yunjae; Kim, Kihan - In: International journal of sports marketing & sponsorship 14 (2012/13) 4, pp. 326-342

Persistent link: https://www.econbiz.de/10010195351

Are Super Bowl ads a super waste of money? : examining the intermediary roles of customer-based brand equity and customer equity effects

Raithel, Sascha; Taylor, Charles Raymond; Hock, Stefan J. - In: Journal of business research : JBR 69 (2016) 9, pp. 3788-3794

Persistent link: https://www.econbiz.de/10011515263

Super bowl XLVII TV advertising in the USA : male and female impressions among college students

Akcay, Okan; Dalgin, M. Halim - In: Eurasian business review 6 (2016) 1, pp. 25-36

The Super Bowl is one of the highest profile sporting events in the USA. Each year, over 100 million American consumers watch the Super Bowl. Its popularity is driving marketing forces such as TV commercials, corporate sponsorship, publicity, social media, entertainment and economic activities...

Persistent link: https://www.econbiz.de/10011631620

Branding, Sponsorship and Advertising in the Barclays Premier League

Sosnovskikh, Sergey - 2017

This research aims to investigate the influence of the Barclays Premier League sponsors on the football spectators. It … evaluates different types of advertising in football industry and analyses football clubs and players as brands, their … football clubs and players in the Premier League on fans and identifies which of these have a bigger impact. Data collection …

Persistent link: https://www.econbiz.de/10014123218

(Post)feminism and football : an exploration of transnational advertising at the FIFA23 Women's World Cup

Posbergh, Anna; Brice, Julie E.; Andrews, David L. - In: Sport, advertising and global promotional culture : …, (pp. 253-271). 2025

Persistent link: https://www.econbiz.de/10015405320

Influences on sponsorship deals in NASCAR : indirect evidence from time on camera

Rotthoff, Kurt William; Depken, Craig A.; Groothuis, … - In: Applied economics 46 (2014) 19/21, pp. 2277-2289

Persistent link: https://www.econbiz.de/10010417274

Allan, David; Tryce, Stephanie A. - In: International journal of sports marketing & sponsorship 17 (2016) 4, pp. 333-348

Persistent link: https://www.econbiz.de/10011608072

Super returns to Super Bowl ads?

Stephens-Davidowitz, Seth; Varian, Hal R.; Smith, Michael D. - In: Quantitative marketing and economics : QME 15 (2017) 1, pp. 1-28

Persistent link: https://www.econbiz.de/10011710351

Winning the Advertising Game : Lessons from the Super Bowl Ad Champions

Raithel, Sascha; Taylor, Charles Raymond; Stewart, David W. - 2025

1. PRE-GAME: A Brief History of (Super Bowl) Advertising -- 2. COIN TOSS: Advertising Matters -- 3. FIRST QUARTER: Make a Game Plan -- 4. SECOND QUARTER: Make a Roadmap -- 5. HALFTIME SHOW: Find Creatives that Work and Stand Out -- 6. THIRD QUARTER: Two Strategies to Boost Your Return on Ad...

Persistent link: https://www.econbiz.de/10015186144

Consumer patriotism and response to patriotic advertising : comparison of international vs. national sport events

Kim, Yongjae; Yim, Kitae; Ko, Yong Jae - In: International journal of sports marketing & sponsorship 14 (2012/13) 3, pp. 229-251

Persistent link: https://www.econbiz.de/10009765604