//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Chinese advertising practition...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
China
135,652
Gender
35,155
Geschlecht
31,899
Werbung
15,051
Kulturelle Identität
8,974
USA
8,574
Consumer behaviour
8,525
Internationale Wirtschaftsbeziehungen
8,426
Cultural identity
8,415
International economic relations
8,335
Konsumentenverhalten
8,271
United States
7,840
Auslandsinvestition
7,708
Wirtschaftswachstum
7,695
Foreign investment
7,617
Economic growth
7,494
gender
7,008
Welt
6,984
Weibliche Arbeitskräfte
6,948
Women workers
6,910
World
6,896
India
6,689
Women
6,480
Theorie
6,435
Indien
6,362
Theory
6,336
Geschlechterdiskriminierung
6,329
Gender discrimination
6,284
Frauen
6,059
Lohnstruktur
5,677
Wage structure
5,622
Deutschland
5,118
Werbewirkung
5,018
Advertising effects
4,955
Innovation
4,935
Multinationales Unternehmen
4,675
Transnational corporation
4,545
Wirtschaftsreform
4,461
Economic reform
4,175
more ...
less ...
Online availability
All
Undetermined
4,948
Free
2,444
CC license
96
Type of publication
All
Article
8,181
Book / Working Paper
4,271
Journal
57
Other
11
Database
1
Type of publication (narrower categories)
All
Article in journal
6,192
Aufsatz in Zeitschrift
6,192
Graue Literatur
812
Non-commercial literature
812
Aufsatz im Buch
770
Book section
770
Working Paper
648
Arbeitspapier
621
research-article
553
Hochschulschrift
228
Collection of articles of several authors
195
Sammelwerk
195
Thesis
183
review-article
115
Aufsatzsammlung
114
Lehrbuch
102
Textbook
91
Konferenzschrift
89
review
82
Conference paper
69
Konferenzbeitrag
69
Bibliografie enthalten
55
Bibliography included
55
Case study
45
Fallstudie
45
Bibliographie
42
Conference proceedings
41
case-report
39
viewpoint
36
conceptual-paper
33
Reprint
31
Collection of articles written by one author
28
Sammlung
28
non-article
27
Ratgeber
26
Wörterbuch
24
Article
20
Guidebook
20
Handbook
20
Handbuch
20
more ...
less ...
Language
All
English
11,295
German
844
Undetermined
312
French
37
Russian
22
Italian
8
Swedish
7
Spanish
6
Danish
5
Lithuanian
5
Dutch
5
Finnish
4
Polish
4
Portuguese
4
Norwegian
3
Bulgarian
2
Afrikaans
1
Arabic
1
Croatian
1
Hungarian
1
Indonesian
1
Multiple languages
1
Turkish
1
Ukrainian
1
Chinese
1
more ...
less ...
Author
All
Kaiser, Harry M.
64
Eisend, Martin
51
Taylor, Charles Raymond
46
Pelsmacker, Patrick de
38
Rosengren, Sara
35
Septianto, Felix
33
Anderson, Simon P.
32
Gierl, Heribert
32
Dahlén, Micael
31
Saffer, Henry
31
Mueller, Barbara
29
Okazaki, Shintaro
26
Stafford, Marla Royne
26
Chan, Kara
25
Kind, Hans Jarle
25
Sethi, Suresh
25
Yoon, Sukki
25
Zaccour, Georges
25
Bruhn, Manfred
24
Diehl, Sandra
24
Huh, Jisu
24
Wilbur, Kenneth C.
24
Campbell, Colin L.
22
Ford, John B.
21
Kinnucan, Henry W.
21
Silk, Alvin J.
21
Dens, Nathalie
20
Terlutter, Ralf
20
Yoon, Hye Jin
20
Carlson, Les
19
Nelson, Jon Paul
19
Nilssen, Tore
19
Prasad, Ashutosh
19
Reid, Leonard N.
19
Bagwell, Kyle
18
Dave, Dhaval
18
Hudders, Liselot
18
Jerath, Kinshuk
18
Kitchen, Philip J.
18
Schlosser, Rainer
18
more ...
less ...
Institution
All
National Bureau of Economic Research
55
Springer Fachmedien Wiesbaden
32
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
20
Center Data
12
Consumers, Health, Agriculture and Food Executive Agency
12
GFK
12
Wageningen Economic Research
12
Axel-Springer-Verlag
10
C.E.P.R. Discussion Papers
10
American Marketing Association
8
Newspaper Proprietors' Association
8
Université Paris-Dauphine (Paris IX)
8
RWI - Leibniz-Institut für Wirtschaftsforschung
7
EconWPA
6
European Society for Opinion and Marketing Research
6
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
5
Zentralausschuss der Werbewirtschaft
5
Økonomisk institutt, Universitetet i Oslo
5
Agricultural and Applied Economics Association - AAEA
4
Cowles Foundation for Research in Economics, Yale University
4
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
4
European Advertising Academy
4
IGI Global
4
NET Institute
4
Nordic Council of Ministers
4
OECD
4
Zentralverband der Deutschen Werbewirtschaft
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
American Enterprise Institute for Public Policy Research
3
Cornell University / Department of Agricultural Economics
3
IP Deutschland GmbH <Köln>
3
International Association of Business Communicators
3
Uni-Taschenbücher GmbH
3
United States / Congress / House / Committee on Interstate and Foreign Commerce
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Advertising Association
2
Advertising Federation of America / Bureau of Research and Education
2
Advertising Research Foundation
2
Albert-Ludwigs-Universität Freiburg
2
Analitičeskij Centr Vi
2
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
252
Journal of advertising research
233
Journal of advertising
198
International journal of advertising : the quarterly review of marketing communications
196
Journal of business research : JBR
191
Journal of advertising : official publication of the American Academy of Advertising
175
Journal of marketing communications
165
European Journal of Marketing
143
Journal of Consumer Marketing
136
Marketing science
118
Journal of promotion management : JPM
88
Young Consumers
83
Journal of retailing and consumer services
81
Management science : journal of the Institute for Operations Research and the Management Sciences
77
Journal of historical research in marketing
76
Journal of promotion management : innovations in planning and applied research
73
Journal of current issues and research in advertising
66
Journal of current issues and research in advertising : JCIRA
66
European journal of operational research : EJOR
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
European journal of marketing : EJM
63
Psychology & marketing
61
International Marketing Review
59
International journal of internet marketing and advertising : IJIMA
59
Strategic Direction
58
Health marketing quarterly
56
International journal of industrial organization
56
NBER working paper series
55
Journal of Product & Brand Management
54
Journal of marketing research : JMR
50
Journal of Services Marketing
46
NBER Working Paper
46
SpringerLink / Bücher
44
Journal of marketing
43
Marketing Intelligence & Planning
40
Working paper / National Bureau of Economic Research, Inc.
40
Young consumers : insight and ideas for responsible marketers
39
Marketing letters : a journal of research in marketing
38
Journal of business ethics : JOBE
37
Journal of global marketing
36
more ...
less ...
Source
All
ECONIS (ZBW)
10,988
Other ZBW resources
895
RePEc
367
USB Cologne (EcoSocSci)
171
EconStor
55
BASE
42
ArchiDok
2
USB Cologne (business full texts)
1
more ...
less ...
Showing
1
-
10
of
12,521
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Vom Pitch zum Award : wie
Werbung
gemacht wird ; Insights in eine ungewöhnliche Branche
Burrack, Heiko
;
Nöcker, Ralf
-
2008
Persistent link: https://www.econbiz.de/10003586432
Saved in:
2
Advertising
professionals' perceptions of the impact of
gender
portrayals on men and women : a question of ethics?
Zayer, Linda Tuncay
;
Coleman, Catherine A.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 264-275
Persistent link: https://www.econbiz.de/10011313245
Saved in:
3
Advertising
and Chinese society : impacts and issues
Cheng, Hong
(
ed.
)
-
2009
-
1. ed.
Persistent link: https://www.econbiz.de/10003878118
Saved in:
4
Advertising
and Chinese society : impacts and issues
Chan, Kara K. W.
(
contributor
);
Cheng, Hong
(
contributor
)
-
2009
-
1st ed
Persistent link: https://www.econbiz.de/10012674149
Saved in:
5
Mad women : gendered divisions in the Swedish
advertising
industry, 1930-2012
Arnberg, Klara
;
Svanlund, Jonatan
- In:
Business history
59
(
2017
)
1/2
,
pp. 268-291
Persistent link: https://www.econbiz.de/10011670877
Saved in:
6
Is there
gender
bias when creative directors judge
advertising
? : name cue effect in ad evaluation
Roca, David
;
Tena, Daniel
;
Lázaro, Patrícia
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 1008-1023
Persistent link: https://www.econbiz.de/10011644541
Saved in:
7
Beyond "caste-typing"? : Caroline Robinson Jones,
advertising
pioneer and trailblazer
Davis, Judy Foster
- In:
Journal of historical research in marketing
5
(
2013
)
3
,
pp. 308-333
Persistent link: https://www.econbiz.de/10009793486
Saved in:
8
Encoding advertisements : the creative perspective
Kelly, Aidan
;
Lawlor, Katrina
;
O'Donohoe, Stephanie
- In:
The advertising and consumer culture reader
,
(pp. 133-149)
.
2009
Persistent link: https://www.econbiz.de/10003848368
Saved in:
9
#Metoovertising : the institutional work of creative women who are looking to change the rules of the
advertising
game
Thompson-Whiteside, Helen
;
Turnbull, Sarah
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
1/2
,
pp. 117-143
Persistent link: https://www.econbiz.de/10012498485
Saved in:
10
How being female impacts learning and career growth in
advertising
creative departments
Windels, Kasey
;
Mallia, Karen L.
- In:
Employee relations
37
(
2015
)
1
,
pp. 122-140
Persistent link: https://www.econbiz.de/10010491613
Saved in:
1
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->