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The influence of deviant advertisements on customer responses : the role of cultural tightness in emerging and developed economies
Wagner, Udo; Pauser, Sandra; Akturan, Ulun - In: Psychology & marketing 40 (2023) 10, pp. 2103-2117
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014338473
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Effects of acoustic stimuli complementing out-of-home advertising
Wagner, Udo; Ruhm, Roland - In: Marketing : ZFP ; journal of research and management 44 (2022) 1, pp. 23-36
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013443631
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The impact of corporate sustainability performance on advertising efficiency
Weinmayer, Karl; Garaus, Marion; Wagner, Udo - In: OR spectrum : quantitative approaches in management 46 (2024) 1, pp. 175-209
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014519168
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Selfie campaigns as advertising tactic : mental imagery as a driver of brand interest and participation
Wolfsteiner, Elisabeth; Garaus, Marion; Wagner, Udo; … - In: International journal of advertising : the review of … 42 (2023) 4, pp. 773-797
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014296417
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Celebrities as product endorsers in a national and international context
Świętek, Patrycja; Mayerhofer, Wolfgang; Wagner, Udo - In: Marketing : ZFP ; journal of research and management 46 (2024) 3, pp. 33-50
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015071688