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~subject:"Advertising"
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Advertising
Consumer behaviour
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Brand management
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Luna, David
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
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The construal (in)compatibility effect : the moderating role of a creative mind-set
Yang, Xiaojing
;
Ringberg, Torsten
;
Mao, Huifang
; …
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
4
,
pp. 681-696
Persistent link: https://www.econbiz.de/10009409020
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2
The other meaning of fluency : content accessibility and language in advertising to bilinguals
Carroll, Ryall
;
Luna, David
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 73-84
Persistent link: https://www.econbiz.de/10009302699
Saved in:
3
Effects of national identity salience on responses to ads
Carvalho, Sergio W.
;
Luna, David
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1026-1034
Persistent link: https://www.econbiz.de/10010364050
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