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~subject:"Advertising"
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Advertising
Consumer behaviour
105,890
Konsumentenverhalten
103,447
Theorie
16,727
Theory
16,481
Werbung
15,006
Relationship marketing
13,412
Emotion
13,397
Beziehungsmarketing
13,375
Motivation
11,823
Brand management
9,641
Markenführung
9,583
Werbewirkung
9,524
Advertising effects
9,296
Online-Handel
8,884
Online retailing
8,873
Brand image
8,251
Markenimage
8,219
Social Web
7,920
Social web
7,916
Customer satisfaction
7,720
Kundenzufriedenheit
7,554
Markenartikel
7,308
Brand
7,212
Online-Marketing
6,985
Internet marketing
6,966
Experiment
6,795
USA
6,156
Deutschland
6,055
United States
5,717
Service quality
5,566
Dienstleistungsqualität
5,511
Einzelhandel
5,276
Germany
5,231
Retail trade
5,211
Electronic Commerce
5,055
E-commerce
4,923
Marketingmanagement
4,515
Marketing management
4,490
Marketing
3,914
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Undetermined
4,916
Free
2,438
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94
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8,143
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56
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1
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Author
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Kaiser, Harry M.
64
Eisend, Martin
51
Taylor, Charles Raymond
46
Pelsmacker, Patrick de
38
Rosengren, Sara
35
Septianto, Felix
33
Anderson, Simon P.
32
Gierl, Heribert
32
Dahlén, Micael
31
Saffer, Henry
31
Mueller, Barbara
29
Okazaki, Shintaro
26
Stafford, Marla Royne
26
Chan, Kara
25
Kind, Hans Jarle
25
Sethi, Suresh
25
Yoon, Sukki
25
Zaccour, Georges
25
Bruhn, Manfred
24
Diehl, Sandra
24
Huh, Jisu
24
Wilbur, Kenneth C.
24
Campbell, Colin L.
22
Ford, John B.
21
Kinnucan, Henry W.
21
Silk, Alvin J.
21
Dens, Nathalie
20
Terlutter, Ralf
20
Yoon, Hye Jin
20
Carlson, Les
19
Nilssen, Tore
19
Prasad, Ashutosh
19
Reid, Leonard N.
19
Bagwell, Kyle
18
Dave, Dhaval
18
Hudders, Liselot
18
Jerath, Kinshuk
18
Kitchen, Philip J.
18
Schlosser, Rainer
18
Sørgard, Lars
18
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National Bureau of Economic Research
54
Springer Fachmedien Wiesbaden
32
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
20
Center Data
12
Consumers, Health, Agriculture and Food Executive Agency
12
GFK
12
Wageningen Economic Research
12
Axel-Springer-Verlag
10
C.E.P.R. Discussion Papers
10
American Marketing Association
8
Newspaper Proprietors' Association
8
Université Paris-Dauphine (Paris IX)
8
RWI - Leibniz-Institut für Wirtschaftsforschung
7
EconWPA
6
European Society for Opinion and Marketing Research
6
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
5
Zentralausschuss der Werbewirtschaft
5
Økonomisk institutt, Universitetet i Oslo
5
Agricultural and Applied Economics Association - AAEA
4
Cowles Foundation for Research in Economics, Yale University
4
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
4
European Advertising Academy
4
IGI Global
4
NET Institute
4
Nordic Council of Ministers
4
OECD
4
Zentralverband der Deutschen Werbewirtschaft
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
American Enterprise Institute for Public Policy Research
3
Cornell University / Department of Agricultural Economics
3
IP Deutschland GmbH <Köln>
3
International Association of Business Communicators
3
Uni-Taschenbücher GmbH
3
United States / Congress / House / Committee on Interstate and Foreign Commerce
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Advertising Association
2
Advertising Federation of America / Bureau of Research and Education
2
Advertising Research Foundation
2
Albert-Ludwigs-Universität Freiburg
2
Analitičeskij Centr Vi
2
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Published in...
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International journal of advertising : the review of marketing communications
252
Journal of advertising research
233
Journal of advertising
198
International journal of advertising : the quarterly review of marketing communications
197
Journal of business research : JBR
191
Journal of advertising : official publication of the American Academy of Advertising
175
Journal of marketing communications
165
European Journal of Marketing
143
Journal of Consumer Marketing
136
Marketing science
118
Journal of promotion management : JPM
88
Young Consumers
83
Journal of retailing and consumer services
81
Journal of historical research in marketing
76
Management science : journal of the Institute for Operations Research and the Management Sciences
74
Journal of promotion management : innovations in planning and applied research
73
Journal of current issues and research in advertising : JCIRA
66
European journal of operational research : EJOR
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
European journal of marketing : EJM
63
Journal of current issues and research in advertising
62
Psychology & marketing
61
International Marketing Review
59
International journal of internet marketing and advertising : IJIMA
59
Strategic Direction
58
Health marketing quarterly
56
International journal of industrial organization
56
Journal of Product & Brand Management
54
NBER working paper series
54
Journal of marketing research : JMR
50
Journal of Services Marketing
46
NBER Working Paper
46
SpringerLink / Bücher
44
Journal of marketing
43
Marketing Intelligence & Planning
40
Working paper / National Bureau of Economic Research, Inc.
40
Young consumers : insight and ideas for responsible marketers
39
Marketing letters : a journal of research in marketing
38
Journal of business ethics : JOBE
37
Journal of global marketing
36
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Source
All
ECONIS (ZBW)
10,945
Other ZBW resources
895
RePEc
367
USB Cologne (EcoSocSci)
171
EconStor
55
BASE
42
ArchiDok
2
USB Cologne (business full texts)
1
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date (oldest first)
1
Dissuasion : the Elaboration Likelihood Model and young children
McAlister, Anna R.
;
Bargh, Danielle
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
3
,
pp. 210-225
Persistent link: https://www.econbiz.de/10011615366
Saved in:
2
"The
persuasion
effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
3
An exploratory study of existential guilt appeals in charitable advertisements
Lwin, Michael
;
Phau, Ian
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1467-1485
Persistent link: https://www.econbiz.de/10010433910
Saved in:
4
Effects of nostalgic messages on ad persuasiveness : a meta-analysis
Cheng, Ying
;
Yan, Xiaodi
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 263-287
Persistent link: https://www.econbiz.de/10014234023
Saved in:
5
From elicitation to consumption : assessing the longitudinal effectiveness of negative emotional appeals in social marketing
Antonetti, Paolo
;
Baines, Paul
;
Walker, Lorna
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 940-969
Persistent link: https://www.econbiz.de/10011405171
Saved in:
6
Drink coca-cola, eat popcorn, and choose powerade : testing the limits of subliminal
persuasion
Smarandescu, Laura
;
Shimp, Terence A.
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 715-726
Persistent link: https://www.econbiz.de/10011399274
Saved in:
7
The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix
;
Pratiwi, Loren
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 171-181
Persistent link: https://www.econbiz.de/10011445982
Saved in:
8
The moderating role of mood and personal relevance on persuasive effects of gain- and loss-framed health messages
Wirtz, John G.
;
Sar, Sela
;
Ghuge, Shreyas
- In:
Health marketing quarterly
32
(
2015
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10011304092
Saved in:
9
A metacognitive model of the effects of susceptibility to
persuasion
self-beliefs on
advertising
effects
Chang, Chingching
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 487-502
Persistent link: https://www.econbiz.de/10011798721
Saved in:
10
The interplay between consumer self-view, cognitive style, and creative visual metaphors in print
advertising
Myers, Jun
;
Jung, Jae Min
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 229-246
Persistent link: https://www.econbiz.de/10012203290
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