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Advertising and forecasting investments of a newsvendor
Güler, Mehmet Güray - In: 4OR : a quarterly journal of operations research 17 (2019) 1, pp. 45-73
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011991592
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An analysis on the marketing budget of a newsvendor
Güler, Mehmet Güray - In: Operational research : an international journal 22 (2022) 3, pp. 2587-2603
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013443658
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A note on: “The effect of optimal advertising on the distribution-free newsboy problem”
Güler, Mehmet Güray - In: International journal of production economics 148 (2014), pp. 90-92
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010251536