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Toward a Bakhtinian typology of ambient advertising

Karimova, Gulnara Z. - In: Journal of marketing communications 20 (2014) 4, pp. 251-269

Persistent link: https://www.econbiz.de/10010390889

Correcting audience externalities in television advertising

Wilbur, Kenneth C.; Xu, Linli; Kempe, David - In: Marketing science 32 (2013) 6, pp. 892-912

Persistent link: https://www.econbiz.de/10010231828

And now a word from our sponsor : do consumers perceive advertising on traditional television and online streaming video differently?

Logan, Kelty - In: Journal of marketing communications 19 (2013) 4, pp. 258-276

Persistent link: https://www.econbiz.de/10010187603

Is university sports an advertisement in the higher education market? : an analysis of the Hakone long-distance relay road race in Japan

Yamamura, Eiji - 2015

television viewing rate for the race led to a 1% increase in the number of applicants for the universities participating in the … race. It follows that advertising universities on television would be effective in the university market. …

Persistent link: https://www.econbiz.de/10010467768

Internet versus television advertising : a brand-building comparison

Draganska, Michaela; Hartmann, Wesley R.; Stanglein, Gena - In: Journal of marketing research : JMR 51 (2014) 5, pp. 578-590

Persistent link: https://www.econbiz.de/10010489705

Mass media communication & companies' market position : the case of Czech mortgage market

Gunina, Daria; Novák, Michal; Kincl, Tomáš; … - In: Acta oeconomica Pragensia : vědecký časopis Vysoke … 26 (2018) 2, pp. 41-55

Persistent link: https://www.econbiz.de/10011918625

TV channel search and commercial breaks

Yao, Song; Wang, Wenbo; Chen, Yuxin - In: Journal of marketing research : JMR 54 (2017) 5, pp. 671-686

Persistent link: https://www.econbiz.de/10011762818

Social context and advertising effectiveness : a dynamic study

Mora, José-Domingo - In: International journal of advertising : the quarterly … 35 (2016) 2, pp. 325-344

Persistent link: https://www.econbiz.de/10011581221

Super Bowl ads

Hartmann, Wesley R.; Klapper, Daniel - In: Marketing science 37 (2018) 1, pp. 78-96

Persistent link: https://www.econbiz.de/10011818457

A longitudinal content analysis of gender portrayal in Belgian television advertising

Verhellen, Yann; Dens, Nathalie; Pelsmacker, Patrick de - In: Journal of marketing communications 22 (2016) 2, pp. 170-188

Persistent link: https://www.econbiz.de/10011561348