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Validating a dial-turning instrument for real-time measurement of affective and evaluative responses to advertising

Pham, Michel T.; Hughes, G. D.; Cohen, Joel B. - 1993

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The influence of ad-evoked feelings on brand evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials

Pham, Michel T.; Geuens, Maggie; Pelsmacker, Patrick de - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 383-394

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Which products are best suited to mobile advertising? : a field study of mobile display advertising effects on consumer attitudes and intentions

Bart, Yakov; Stephen, Andrew T.; Sárváry, Miklós - In: Journal of marketing research : JMR 51 (2014) 3, pp. 270-285

Persistent link: https://www.econbiz.de/10010380962

Spillover effects in seeded word-of-mouth marketing campaigns

Chae, Inyoung; Stephen, Andrew T.; Bart, Yakov; Yao, Dai - In: Marketing science 36 (2017) 1, pp. 89-104

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Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions

Bart, Yakov - 2014

Mobile advertising is one of the fastest-growing advertising formats. In 2013, global spending on mobile advertising was approximately $16.7 billion and it is expected to exceed $62.8 billion by 2017. The most prevalent type of mobile advertising is mobile display advertising (MDA), which takes...

Persistent link: https://www.econbiz.de/10013066328

Beyond the pair : media archetypes and complex channel synergies in advertising

Bell, J. Jason; Thomaz, Felipe; Stephen, Andrew T. - In: Journal of marketing 89 (2025) 4, pp. 99-119

Persistent link: https://www.econbiz.de/10015420899