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Generic advertising and product differentiation revisited

Crespi, John M. - In: Journal of agricultural & food industrial organization 5 (2007) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10009509975

Generic advertising and product differentiation

Crespi, John M.; Marette, Stéphan - In: American journal of agricultural economics 84 (2002) 3, pp. 691-701

Persistent link: https://www.econbiz.de/10001689825

Economics of commodity promotion programs : lessons from California

Kaiser, Harry M. (ed.); Alston, Julian Mark (contributor); … - 2005

Persistent link: https://www.econbiz.de/10002421312

Measuring the benefits to advertising under monopolistic competition

Boland, Michael A.; Crespi, John M.; Silva, Jena - In: Journal of agricultural and resource economics : JARE ; … 37 (2012) 1, pp. 144-155

Persistent link: https://www.econbiz.de/10009548668

Bargaining rationale for cooperative generic advertising

Crespi, John M.; James, Jennifer S. - In: The Australian journal of agricultural and resource … 51 (2007) 4, pp. 445-457

Persistent link: https://www.econbiz.de/10003586024

Promotion checkoffs, why so controversial? : The evolution of generic advertising battles

Crespi, John M. (contributor) - 2001

Persistent link: https://www.econbiz.de/10003520760

Generic Advertising and Product Differentiation

Crespi, John M.; Marette, Stéphan - 2010

This article considers whether generic advertising lowers the differentiation among competing brands of the same good. Analytical results show that if the benefits from generic advertising from increased demand are outweighed by the costs from lower product differentiation then high-quality...

Persistent link: https://www.econbiz.de/10014113009