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The strategic use of contextual and competitive interference to influence brand-attribute associations
Saenger, Christina
;
Jewell, Robert D.
;
Grigsby, Jamie L.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 424-439
Persistent link: https://www.econbiz.de/10011744301
Saved in:
2
A picture's worth a thousand words : using depicted movement in picture-based ads to increase narrative transportation
Grigsby, Jamie L.
;
Jewell, Robert D.
;
Zamudio, César
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 594-612
Persistent link: https://www.econbiz.de/10014339495
Saved in:
3
How brand innovativeness creates advertising flexibility
Barone, Michael J.
;
Jewell, Robert D.
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
3
,
pp. 309-321
Persistent link: https://www.econbiz.de/10010363995
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